media analysis

Lesson - Advertising Analysis

I created this presentation as the introduction to a lesson on advertising which was part of a week-long Grade 12 Economics Advertising & Marketing unit. As a class, we watched several of the commercials that aired during the Super Bowl. Each student then selected two commercials and, using a media analysis graphic organizer, identified the product/brand, message, target audience, persuasive techniques used, and any intended/unintended effects the more controversial commercials may have had.

Note to NFL: Please don't sue me!